Tuesday, March 07, 2006

The World's Most Compelling Content!

What if you only knew how a loved one was doing at any given moment in time? Would that be more interesting than getting a text message about Google's stock price? Maybe. What if you were a physician and you just told the patient to change their medication dosage (ie - insulin)? Wouldn't you (shouldn't you) be interested to know the effects of that recommendation...as it unfolds?

I've spent a lot of time in the world of Mobile Commerce, ePayments, Web Portals, Proximity Services based on location, etc... prior to starting Diabetech and I recall too many international conference calls where we all tried to define/predict what would be 'compelling content' (as they call it in tech speak). Sure music videos are cool and those iPods are hot but I've got to tell you, people in our studies using real-time blood glucose information rave about the power of real-time data and how they use it to facilitate a timely intervention. The funny part is that people tend to become addicted to this 'compelling content'. The behavioral psychologists reading this know what I'm talking about.

One of these days I think I'll ring up those blokes on the telly and see if they've been able to figure it out yet?