Monday, August 29, 2005

The Pain Free Glucose Meter?

I had to laugh, in a disgusted sort of way, as I was just marketed to (again) about the glucose meter that's "virtually pain-free". This time it was on prime time TV. A different glucose meter company used a similar ad strategy in print ads selling their new meter by claiming "less pain" with a teeny, tiny footnote about a small sample size and their 33 gauge lancette. (Awesome lancette and lancing device by the way!!!) However, not tied or limited to their meter in any way, shape or form.

Last time I checked with my daughter the pain part of testing has nothing to do with the meter but rather the thickness and depth of her lancette. She even says the lancing device used makes a difference. But the meter? People with diabetes deserve better and I know we can deliver better.